Tag: Fintech

  • Zomato’s ₹10 Platform Fee: A Billion-Rupee Strategy?

    Zomato’s ₹10 Platform Fee: A Billion-Rupee Strategy?

    India’s food tech giant, Zomato, recently introduced a ₹10 platform fee per order for all users, including Zomato Gold members. While this change might seem marginal to customers, it holds significant financial implications for Zomato’s topline. Let’s break down the math behind this decision, explore its yearly impact, and decode the management’s potential thinking behind…